Tuesday, February 25, 2020

Apple Analysis Essay Example | Topics and Well Written Essays - 2500 words

Apple Analysis - Essay Example However, the industry for digital goods is open to multiple pulls and pressures owing to the new technological inputs and ever altering consumer preferences. In that context Apple is not only endowed with multiple strengths, but the firm also faces many challenges ensuing from equally aggressive and market driven competitors. No wonder Apple has been able to register an impressive financial performance in the wake of the current economic meltdown. However, the firm always needs to be on its toes to avoid a dilution of market share at the hands of companies that are innovation driven and aggressive. Introduction It was Steve Jobs and Steve Wozniak who founded the Apple Computer Inc. in the year 1976. Apple started as a small company that manufactured computer software and hardware. In the current times it is certainly not wrong to say that Apple is a leading company that manufactures consumer goods like tablets, Smartphone and mp3 players. It owes only to the exclusiveness and start o f the art nature of the Apple products that the firm today enjoys a large customer base all over the world and Apple products are known for their sophistication and innovation. It was in 2007 that the Apple Computer Inc changed its name to Apple and opted for expanding into the market for digital goods while retaining its traditional focus on computers and laptops. Since then Apple has successfully evolved from being an exclusively computer based company to being a company that is known for innovation and technological ingenuity. Thereby, the purpose of the paper is to analyze the position of Apple in an ever expanding market for digital products. ... ere is no denying the fact that the demand in the industry of digital goods like computers, tablets and cell phones has been predominantly driven by innovation (Collins 5). Thereby the key focus of the organizations producing digital products is to use innovation to come out with innovative products and to cost effectively and efficiently produce digital gadgets (Collins 6). Hence, going by these demand drivers, Apple’s key thrust has been to introduce innovative products in a cost effective manner and that is why Apple has been playing a dominant role in the industry for digital goods. When it comes to the industry for digital goods like tablets and cell phones the other salient factors that determine the market success tend to be the designing of the product, speed, product utility and usability and memory. Thereby the market for computers is poised to pursue a mildly warm growth in the coming years owing to a highly developed market that has not been able to introduce more innovative products (Stone 48). Yet, when it comes to the portable music products, this sector has evinced tremendous growth and is expected to do well in the coming years (Binks 28). Hence, the organization that are innovation driven and have made tremendous R&D investments and that have the capability to learn from the past experiences will certainly do well in the future. In that context Apple has certainly done well when it comes to pursuing competitive strategies that assure the product success and organizational profitability. Not only Apple has managed to accrue a loyal customer pool, but, is also quiet known for producing innovative and differentiated products. Also when one takes into consideration the aura generated by the products like iPhone and iPod, Apple is not only expected to

Sunday, February 9, 2020

Enviro Golf Tees Company Case Study Example | Topics and Well Written Essays - 2000 words

Enviro Golf Tees Company - Case Study Example Golf tees are a necessity in playing golf, we all know that.   We can not just play out there without this gadget.   They are like golf balls; if there’s great demand for golf balls, so do with golf tees.   And they are also expendable.   This is the reason why the company’s objective of producing bio-degradable tees is a priority.   The product alone is beneficial to the environment.  Prices for the product should be consistent with the Enviro Golf Tees’ goals and mission.   Pricing decision should be set in accordance with organization’s objectives, costs for the manufacturing, other marketing mix variables, channel member expectations, buyers’ perceptions, competition, and the legal and regulatory issues. (Dibb et al, 1997, p. 567-568) Perceived or â€Å"real† differences in competitors’ products: Some competitive products are identical product.Price is therefore the only consideration. Marketing Mix VariablesAccording to Dibb et al (1997, p. 576), â€Å"Price is the value placed on what is exchanged. The buyer exchanges buying power – which depends on the buyer’s income, credit and wealth – for satisfaction or utility. Price is a key element in the marketing mix because it relates directly to the generation of total revenue.†Ã‚  While we depend on the price of golf tees for the generation of revenues, pricing has to consider many factors so that the company can proceed smoothly.... 5) Activities of Enviro Golf Tees in the immediate future will revolve around this concept: creation, distribution, promotion and pricing of a state-of-the art environment-friendly golf tees. Marketing a product with an objective of helping preserve the environment is the primary goal. However, the company will go through the process of regular marketing, surveying the psychology and culture of consumers and people, and making moves that will lead the company to a determined future. "Marketers must constantly assess their customers' requirements and be prepared to modify their marketing activity accordingly. An assessment of marketing opportunities is an ever evolving process requiring regular revision and up-dating." (Zairi, 1996, p. 5) Objectives and goals of Enviro Golf Tees are currently based on this. Core ingredients of our priorites Focus and thrust of the company's business will bear the "core ingredients of the various definitions that collectively indicate the basic priorities of marketing: satisfying customers Marketing of the product will be primarily based on a wholesale basis, not piece-by-piece. For as long as customers, in this case golf courses, tournament organizers, etc. - buy golf balls, golf tees will be simultaneously sold along with it. identifying/maximizing marketing opportunities This may be an easy way because marketing opportunities will always be there in the field of the countless golf courses in the country. targeting the right customers As has been said, the customers are not one or a few players of golf, but the thousands of golf courses and owners in the United States. facilitating exchange relationships Customer relationship marketing